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Welch’s - Let’s fruit stuff up

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Welch’s was over 100 years old, and feeling like it.
So, we took a traditional juice brand known for their grapes, and fruited everything up.

We won the pitch, did a full rebrand, designed a brandbook, established a brand voice on social,
made fully integrated master brand and holiday sparkling campaigns- all in our first year.

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My Role: ECD/CD
Creative Teams: Alex Mandujano + Nick Hulsey, Cat Sheehan + Ashlyn Taylor, Jacob Saunders + Lashé Boudreaux
Designer: Eva Lineberger
Freelancer and Creative Mastermind: Wes Whitener

We fruited up the Brand Book…

Then we fruited up “Miss New Booty” with Bubba Sparxxx…

We fruited up Welch’s Sparkling for the holidays…