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The mustswitch

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We made a sandwich that encouraged a healthier eating behavior - switching from mayo to mustard.
How? By selling the sandwich for a jar of mayo.

We earned over 312 million media impressions,
over 48 million potential social impressions.
We sold 675,000 more French’s bottles during the campaign timeframe.
In fact, sales were up 15.8% over the same time frame vs. 2019.

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Awards:
Ad Age Small Agency of the Year Gold, One Show Shortlist,
Bronze Shorty, Silver Webby, Multiple National and Regional Addy’s

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Featured on:
People, Travel & Leisure, Mashed, Good Morning America, Foodsided, US Weekly, Media Post, Marketing Dive,
InsideHook, and many, many more.