....................................................................................................
cholula, the Mother of sauce
///////////////////////////////////////////////////////
In a category dominated by masculine names and faces like Texas Pete, Frank’s, or Tapitío;
Cholula’s had the opportunity to stand out as the girl on the boy’s club hot sauce shelf.
We launched Cholula in the U.S. and Canada as the Mother of Sauce.
We made hot sauce all about adding a mother load of authentic flavor. Not about lighting mouths on fire.
We honored our authentic Mexican heritage and filmed our work in Mexico with a Mexican female director.
And we became the worlds #1 Mexican Hot Sauce brand.
///////////////////////////////////////////////////////
Featured on:
The Drum, Adweek, Adage, PR Newswire.
