Hannah Oates Williams Portfolio
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Gillette + NFL

Rookie’s don’t realize that their first NFL game isn’t just a big day

for them. It’s also a big day for their dads.

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Gillette + NFL

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The day a rookie plays his first game in the NFL is a big day.
But it’s even bigger for his biggest fan, his dad.
So we surprised 3 rookies and showed them what their big day felt like from their dad’s perspective.
Spoiler- they all cried.

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Copywriter: Crystal Deuel / GCD: Joe Mongognia / Director: Charlie Crane / Tech: Master of Shapes

OJ Howard - Tampa Bay Buccaneers

Marshon Lattimore - New Orleans Saints

Solomon Thomas - San Francisco 49ers

 

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How'd we do it? 

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Easy, An elaborate inception-style spy production. 

I felt so much cooler than I am. Proof below.

Featured
It was all about this little spy camera.

It was all about this little spy camera.

We hid the camera in official NFL hats.

We hid the camera in official NFL hats.

The camera wasn’t visible to other fans.

The camera wasn’t visible to other fans.

The dads sported their own spy hat at their sons’ 1st game. They LOVED it.

The dads sported their own spy hat at their sons’ 1st game. They LOVED it.

Masters of Shapes hooked us up with a live stream from the hat cam.

Masters of Shapes hooked us up with a live stream from the hat cam.

Then we let Dad go and enjoy his big day.

Then we let Dad go and enjoy his big day.

AND THEY FELT LIKE ROCKSTARS. It was amazing.

AND THEY FELT LIKE ROCKSTARS. It was amazing.

We saw whatever Dad saw.

We saw whatever Dad saw.

Real time footage.

Real time footage.

We also had a long lens camera man from NFL Films focused on Dad the whole game.

We also had a long lens camera man from NFL Films focused on Dad the whole game.

View from long lens. Totally stalker-style.

View from long lens. Totally stalker-style.

We worked with NFL Films to gain access to the field and stadium footage.

We worked with NFL Films to gain access to the field and stadium footage.

A couple weeks later the rookies watched footage from their first game - shot from a fan’s perspective. When they realized that fan was their dad - it was big.

A couple weeks later the rookies watched footage from their first game - shot from a fan’s perspective.

When they realized that fan was their dad - it was big.

We also showed the film to Dad. So many tears.

We also showed the film to Dad. So many tears.

And in true Inception fashion- we had the dads watch their sons watch them watching them haha.

And in true Inception fashion- we had the dads watch their sons watch them watching them haha.

It’s a wrap for OJ and his dad Kareem.

It’s a wrap for OJ and his dad Kareem.

It’s a wrap for Solomon Thomas and his dad Chris.

It’s a wrap for Solomon Thomas and his dad Chris.