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french’s mustard ice cream

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French’s was losing share to grocery store private labels.
And as the leader in mustard, we needed to stand out again.
So we ditched the burgers and dogs and made the unexpected… Mustard Ice Cream.

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Awards:
D&AD Pencil, One Show Shortlist, The Shorty Awards, The Webby Awards,
19 National and Regional Addy’s, New York Festivals, Effies

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Featured on:
CNN, USA Today, Today Show, Good Morning America, Pop Sugar, People, Complex, Fast Company, Insider,
Food & Wine, Funny Or Die, The Drum, Adweek, Adage and others.

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Copywriter: Will Benham / Design+Production: Like everyone at Fitzco in 2019