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mellow mushroom pizza bakers
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2020-
The year of delivery pizza.
But when you’re Mellow Mushroom, people come for the restaurant vibes as much as the pizza.
So when dinning rooms closed, we gave away the Art of Mellow with every single online order.
Straight from our mothership to all the doorsteps.
13 artists, 5,838 pieces of art, 2.5% lift in daily average online orders, 60MM impressions, 1042% return on ad spend, over $900k in revenue.
And a whole lotta pizza.
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My Role: CD/AD
Copywriters: Juliana Hardesty + Pete Prendergast + Gianna Orecchio / Art Director: Christian Baldwin / Designers: Hannah West + Leah Hale
