Hannah Oates Williams Portfolio
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Gillette + NFL

Rookie’s don’t realize that their first NFL game isn’t just a big day

for them. It’s also a big day for their dads.

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Gillette + NFL

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When a rookie plays his first game in the NFL it's a big deal. It's a bigger deal for his dad.
 This season, we were able to show these three NFL rookies what their big day felt like from their dad's perspective.

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Copywriter: Crystal Deuel / GCD: Joe Mongognia / Director: Charlie Crane / Technology Specialists: Master of Shapes

OJ Howard - Tampa Bay Buccaneers

Marshon Lattimore - New Orleans Saints

Solomon Thomas - San Francisco 49ers

 

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How'd we do it? 

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Easy, An elaborate inception-style spy production. 

I felt so much cooler than I am. Proof below.