It was all about this little spy camera.
We hid the camera in official NFL hats.
The camera wasn’t visible to other fans.
The dads sported their own spy hat at their sons’ 1st game. They LOVED it.
Masters of Shapes hooked us up with a live stream from the hat cam.
Then we let Dad go and enjoy his big day.
AND THEY FELT LIKE ROCKSTARS. It was amazing.
We saw whatever Dad saw.
Real time footage.
We also had a long lens camera man from NFL Films focused on Dad the whole game.
View from long lens. Totally stalker-style.
We worked with NFL Films to gain access to the field and stadium footage.
A couple weeks later the rookies watched footage from their first game - shot from a fan’s perspective.
When they realized that fan was their dad - it was big.
We also showed showed the film to Dad. So many tears.
And in true Inception fashion- we had the dads watch their sons watch them watching them haha.
It’s a wrap for OJ and his dad Kareem.
It’s a wrap for Solomon Thomas and his dad Chris.